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When you’re a mom, you’re never not a mom.
Mothers of all ways of life share a common bond of always carrying their child with them. Always loving, always caring, and always providing for them even they’re off tackling other responsibilities.
This campaign for Boppy's new ComfyFit Baby Carrier shows real mothers literally carrying their baby while they excel at everything life throws their way.
Responsible for idea, art direction, and design. In collaboration with Emily Watson and David Olsen.